Creating iOS apps begins with clarity about your audience, the app's purpose, and the primary problem to address in the initial release. A solid discovery phase helps define the MVP, select an appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usage.

After the base is established, attention turns to UI behavior, performance, and reliability across iPhone models and iOS releases. Uniform navigation flows, meticulous state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scaling after launch on the App Store.